Raf Reyes

About Raf Reyes’ art is characterized by a permanent search for innovation and a rejection of rules. As much a passionate photographer as a designer, he navigates with finesse between the different mediums of expression. Raf Reyes mixes the old with the new, exploring the fundamental relationship between the creator and his creation. His many sensibilities as well as his singular imagination allow him to deliver to viewers pieces of art that scream of truth, his own. Raf Reyes’ work aims to represent a world where all the opposites would be harmoniously possible. Press plates, collages, photos, paintings, quotes are all characteristic elements of his digital compositions. His works are accumulative, sporadic and poetic. Raf explores the emerging trends of digital art. His work is full of references of small “madeleines de Proust”, intended to trigger tropisms and reminiscences in the viewer. The resulting "photo-manipulations" are at the border of pop art, surrealism or baroque. Raf Reyes provokes opportunities to question the existence of the modern individual, the world in which he evolves and the consumer society that feeds it. A proponent of a vision of art as a privileged way to change the world, he raises awareness of the issues raised by and for his generation. Making a point of glorifying those who fight for change, his work is manifest of his temperament as a man of action, and makes him an artist of the present moment. In 2021, Raf Reyes took over the artistic direction of the ready-to- wear brand veryrare.co, consecrating the link between the world of contemporary fashion and that of museum art.